For the woman who knows she was made for more

God put that dream in you on purpose.

Built With Intention is a mindset book for women who are done shrinking their dreams to fit other people’s expectations. It will challenge the limits you’ve set for yourself, then hand you the practical tools to build a business and a life that are fully yours.

5.0 on Amazon
Cover of Built With Intention by Danielle Spanburg

What readers are saying

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  • ★★★★★

    “I am half way through the book and this has been a life changing read!”

    Amazon reader
  • ★★★★★

    “This book is thoughtful, practical, and genuinely empowering for women who want to build businesses rooted in both purpose and integrity.”

    Amazon reader
  • ★★★★★

    “Built With Intention is a refreshing reminder that purpose and profitability are not opposites.”

    Amazon reader
  • ★★★★★

    “This book is inspiring! While I’m not a business owner, I was surprised by just how much of it can be applied to everyday life.”

    Amazon reader
  • ★★★★★

    “The advice is practical: pricing, boundaries, strategy for building a business that doesn’t eat you alive while it grows.”

    Amazon reader
  • ★★★★★

    “It’s an easy read with a great mix of real-life experiences, business advice, faith, and personal growth.”

    Amazon reader
  • ★★★★★

    “…Danielle poured into every chapter, and that alone makes it a joy to read.”

    Amazon reader
  1. Stop waiting for permissionGive it to yourself
  2. Stop playing it safeBet on yourself
  3. Stop forcing the timelineTrust His timing

Is this you?

Wherever you are right now, this book meets you there.

Still dreaming

You’re in a job that drains you

You’re good at it, and it’s slowly emptying you. You have an idea you keep postponing because everyone tells you to be realistic.

“I stayed. Because that’s what responsible adults do, until the cost outweighs the reward.”

Already building

Your business is running you

Your calendar is full and your bank account doesn’t show it. You undercharge, overbook, and wonder why it still feels this hard.

“Passion without structure becomes burnout.”

Ready to grow

You’re ready for more, and scared of it

You want to hire, scale, and lead, without becoming someone you don’t recognize or losing the people you love along the way.

“You are allowed to be ambitious and kind.”

The heart of the book

You are allowed to be ambitious and kind. Strategic and warm. Profitable and purposeful.

Most business books ask you to choose between hustle and softness, money and meaning, your calling and your family. This one shows you how to build a life where you never have to.

From Chapter 23

Where it started

No one was hiring. So I hired myself.

  1. Before

    A “real job” that was burning me out

    Slipping away to spas on my lunch breaks and praying for direction.

  2. November 2020

    Fresh license, frozen industry

    Graduated esthetics school in the middle of a pandemic. Nobody was hiring.

  3. A month later

    One rented room

    No safety net. No guarantees. Just faith and a decision.

  4. Year two

    Six figures, on my own

    Just me, my treatment room, and the systems I built one lesson at a time.

  5. Year five

    Voted the #1 spa in town

    The dream I had from a single rented room, made real by the clients who believed in us.

  6. Today

    A multi six-figure business with a full team

    Seaside Spiritual Spa on Anastasia Island, still growing and expanding.

I was twenty-four, not from Florida, with almost no local network. I had never worked in a spa, let alone opened one. And I opened a face-to-face business during shutdowns and social distancing.

“At twenty four, I was the definition of delusional.”

On paper it made no sense. To me it felt inevitable. I didn’t wait for permission. I paired the dream with goals, systems, and a lot of prayer, and I learned every hard lesson of running a business in real time.

The biggest thing I built wasn’t the spa. It was the belief that I was allowed to want more. This book is about building that belief in you, and then giving you the tools to act on it.

Danielle Spanburg

What you’ll walk away with

A mindset book that also hands you the playbook

Start reading

Mindset

Unlearn the limits you were handed.

  • Dream like a little kid again, before the world told you to be realistic
  • Turn the things you call weaknesses into your edge
  • Lead your money instead of fearing it
  • Move through imposter syndrome at every new level

Business

The practical side nobody taught you.

  • Price with confidence instead of guilt
  • Land your first clients and keep them coming back
  • Build a simple model that supports your life
  • Hire, lead, and grow without losing yourself

Faith & balance

The inner work that makes it last.

  • Gratitude as a daily practice and a strategy
  • Balancing feminine and masculine energy at home and work
  • Staying rooted while you rise
  • Trusting God’s timing with all of it

Who it’s for

If you serve people for a living, or dream of it, this is your book.

I built my business in a treatment room, so the examples come from the service world. The lessons work anywhere a woman is building something with her own two hands.

EstheticiansHair stylistsNail techsMassage therapistsCoachesHealers & wellness prosPhotographersPersonal trainersCorporate women ready to leaveMoms with a side businessAnyone with a dream she keeps postponing

This book is for you if

  • You want a business that funds your life instead of consuming it
  • Your faith matters to you, at work and at home
  • You’re ready to stop waiting for permission
  • You want real numbers and real systems, told by someone who’s lived it

It’s not for you if

  • You want growth at any cost to your health or your family
  • You’re looking for a get-rich-quick shortcut

Read the first page

From Marketing to a Spa at Peak COVID

My name is Danielle. Before you decide whether this book is worth your time, you’re probably asking the same questions every reader asks: Who is she? Why should I listen? What makes her story different? I don’t claim credibility because I’ve built a perfect business. I claim it because I’ve built a real one, through uncertainty, fear, faith, discipline, and a willingness to start before I felt ready.

God placed a story and a responsibility on my heart to share what I’ve learned. Not because I have all the answers, but because I’ve lived the questions. This book exists to shorten the learning curve for those who feel called to build something meaningful but may not know how.

Your next chapter starts on page one.

Available in paperback, hardcover, and Kindle on Amazon.

The launch team

Be one of the First 500

I’m gathering 500 women to help this book reach every woman who needs it. If you’ve ever felt called to build something of your own, I want you standing with me.

  • 1Save your spot below and watch your inbox for launch details.
  • 2Read Built With Intention during launch week.
  • 3Leave your honest review on Amazon or Goodreads.
  • 4Share it with one woman who needs to hear it.

No spam. Just launch updates and the occasional note from me. Privacy & Cookie Policy

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The Blog

Faith, business, and everything in between

Personal stories, hard lessons, and the epiphanies that come from building a business, a home, and a faith all at once.

Danielle Spanburg

Meet Danielle

Esthetician, founder, and first-time author

I’m the founder of Seaside Spiritual Spa on Anastasia Island in St. Augustine, Florida. I built it from a single rented treatment room into a multi-employee business, and I believe a profitable business and a purpose-driven life are the same calling.

When I’m not with clients or my team, you’ll find me at home with my people, chasing big ideas and writing down the epiphanies that come in the quiet moments. I created this space to share them with you, the woman who knows she’s meant for more and just needs a reminder that she’s allowed to go after it.

With intention, Danielle